Caran D'Ache Christmas CampaigN
Art Direction & Graphic Design
Year: 2019
Client: Caran D'Ache
Team: Hub 11 — Corina Toma - Management / Daniela Nedelschi - Creative Director / Illustrator - Maria Surducan
For Caran d’Ache’s 2019 holiday campaign, I wanted to create something that felt both nostalgic and festive — something that captured the magic of the season while staying true to the brand’s Swiss heritage. The idea started with a carousel, a timeless symbol of childhood wonder, combined with the classic red-and-white colors of candy canes. It was the perfect way to bring warmth, tradition, and a touch of holiday joy into the design.
To bring this vision to life, I teamed up with a local illustrator whose hand-drawn elements gave the Give a Little Joy campaign a playful, handcrafted touch.
Design Proposal 2d Draft of the carousel
Greeting Card with key visual
Shop window poster with key visual
Packaging variations
Shop window display
In-shop display
